Page 34 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

What Is Impossible?
over 1.4 million patients and perform over 200,000 sight-restoring surgeries each year. Two-thirds of their patients are served at no cost, and those who pay, pay an average of just $75. The hospital was modeled on the management style of McDonald’s—only it gives fast care for low (or no) money.
Here’s another example:
Casas Bahia grew from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil. They sell elec- tronics, appliances, and furniture. With its emphasis on serving the poor customer, its low prices and credit determined by payment history rather than formal income—70% of Casas Bahia cus- tomers have no formal or consistent income—Casas Bahia grosses over US $1 billion and has invoked total loyalty in its customers.
I feel most of us don’t think big enough. Not even close. To help s-t-r-e-t-c-h your mind, read Prahalad’s book just mentioned and read The Power of Impossible Thinking by Wind and Crook.
Wind and Crook explain that our mental models of the world are what stop us or help us. Thinking there is no profit in helping the poor is a limited mental model. The people in Prahalad’s book have moved beyond limited thinking.
With all of this in mind, what do you want to accomplish from studying this material? What’s your “impossible” dream? What would you want, if you knew you could not fail? Whatever it is, write it down here:
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