Page 67 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
I then sent out this quickly written e-mail:
Subject: This has GOT to be the wildest thing I’ve ever seen.
All I did was *mention* how to create a stampede of traf- fic with a new RSS tool, and people drove to the site at http://www.stampedesecret.com to order.
The thing is—we weren’t live yet. We didn’t have a sales letter up or even the ordering system turned on.
I told Laura—my co-author—to just slap something up on the site, turn the ordering switch on, and to open for business today.
I’m going to go out of business as a copywriter when people want something so bad they don’t even need the sales letter for it, but if you can’t wait either, go see— http://www.stampedesecret.com.
This one will go down in the history books. Go for it.
Dr. Joe Vitale.
President, Hypnotic Marketing, Inc.
Author of way too many books to list here. See www.MrFire.com or www.Amazon.com. Member BBB Online 2004.
As you can see, there isn’t much copy, but what’s there is de- signed to create excitement and curiosity, two key ingredients to Hypnotic Writing.
The result of our “no sales letter” marketing campaign?
I tested this letter to one of my smaller lists. We made one sale almost instantly. (Laura was so excited she nearly called me to scream, “WE MADE A SALE !”)
Of course, I’ll eventually put a full-scale sales letter on the site. When I do, I’ll mention that people were so eager for this new e-book that they didn’t even need a sales letter to encourage them to buy it.
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