Page 68 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

What’s More Important than Copy?
But the truth is, a sales letter is essential. Why? Here’s a quick an- swer: When people went to the site and then clicked “order,” they were suddenly faced with the price of the e-book: $97. Most people aborted right then and there.
A good sales letter will prepare the reader for the price, and then give it in a soft, convincing way. That’s why you need a sales letter. It does the persuading. A “no sales letter” site means no sales.
My point here is this: Copy is important, but it’s not the most important element of your results matrix. You need a terrific offer, and a list or traffic that wants that offer. Writing copy after that should be a snap.
Remember: List/Traffic + Offer + Copy = Success!
(Check http://www.StampedeSecret.com to see what sales letter we finally used.)
Now don’t think you can make sales without Hypnotic Writing either. The following case study will prove what I mean.
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