Page 84 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

Famous copywriter Robert Collier said you had to meet the reader where their thoughts already are. You can do this with a headline that speaks to their problem, or to their dream. What you need to do is begin your letter where the prospect already is in his own head. This is a way to create agreement with your reader. It’s a way to build rapport.
Collier wrote, “Your problem, then, is to find a point of contact with his (the reader’s) interests, his desires, some feature that will flag his attention and make your letter stand out from all the others the moment he reads the first line.”
Again, this will become clearer as you go through this book. For now, I want you to realize that the more you can meet your reader on the mental level where they are already preoccupied, the more you can create Hypnotic Writing that moves them to where you want them to be: into a buying trance.
But before I explain how to persuade people through your words, let’s stop and take a look at a formula or two for persuasion and influence.
What Is
Hypnosis?
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