Page 82 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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How I Learned the Secret of Hypnotic Writing
Why so much copy? Well, this magic trick sells for four hundred dollars. Yes, $400. (If you want it—I believe they have one and only one left—see http://www.dennymagic.com). As you’ll see later in this book, one of my secret principles is: The higher the cost, the more copy you’ll need.
Again, magic catalogs can be a great resource for learning hyp- notic copy. They teach you to focus on what people get. Whenever you write copy, ask yourself, “What does the reader want?” Focus on giving that to them.
But before we go much deeper into copywriting, let’s peek be- hind the door that says HYPNOSIS on it.
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