Page 81 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
Yes–the lemon can be sealed inside a zip-lock bag and never touched by the performer!
Yes—the spectator can actually cut the lemon open!
Two things going on there: First, they are answering all your questions. As you’ll learn later in this book, anticipating objections and concerns and answering them at the right moment are keys to Hypnotic Writing.
Second, they are getting you into a yes mind-set. Look at all the yes statements. As you’ll soon see, you can’t create a hypnotic state without agreement.
First, let’s talk about the gaff. It’s been honed to perfection through countless hours of fine-tuning by Scott, Thomas Wayne, and Bob Kohler. Although it appears to be a common object, nothing could be further from the truth. In reality it’s a precision made piece of machinery designed for stealth. Man- ufactured to our exacting specifications by master craftsman Thomas Wayne, you will marvel over the precision and gasp at the application. Objects this clever are usually reserved for James Bond!
A “gaff” is a device, gimmick, or trick. The copy here is letting you know, again, that this is high-tech stuff. And the association to James Bond is clever. Most people think of 007 as the collector of cool gadgets. It’s very hypnotic to lead a person’s mind to the right association you want them to make.
This diabolical gaff will give you the power to load a signed bill into a lemon, orange, or other fruit option completely unde- tected inches from the spectators’ eyes. It’s as fast as a rat- tlesnake bite and just as deadly.
I’m not crazy about the image—rattlesnakes are not my idea of a good time—but it does convey speed.
The copy goes on from there, explaining more about the effect.
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