Page 80 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

How I Learned the Secret of Hypnotic Writing
hard-to-get book on the bullet catch, a dangerous act in magic. The harder the book was to find, the more I wanted it. I almost be- came obsessed. When I finally had found the book, I was disap- pointed. It wasn’t so hot after all. The preceding copy is letting you know this item is going to be rare and hard to get. That’s hypnotic, as it pulls your psychological strings.
This is a highly professional piece of apparatus exactly as used in Scott’s professional program. Invented by a pro, performed by a pro, sold by a pro. Everything made in the U.S.A. under high-quality specifications. No imported junk!!
Sad to say, many of the gimmicks in magic are junk. They’re poorly made. They break. Denny & Lee know this, so they are letting you know this piece of magic apparatus is going to be first-class.
Without question, Scott Alexander has created the finest solu- tion for the classic Signed Bill in Lemon ever devised. It’s got it all. It’s very easy to do, totally practical, fools everybody, and the audience goes wild!
You should catch on to what this copy is doing here. It is paint- ing a mental picture of you performing this effect and being the life of the party. “The audience goes wild” is a phrase all magicians want to experience. It appeals to your ego. Talk about hypnotic. Appeal to your reader’s ego and they will do virtually anything you ask. Think of the power this gives you!
It’s the classic effect—a borrowed, signed bank note is van- ished or destroyed and appears inside a lemon. “The Final Answer” is designed for professional use. It meets and ex- ceeds all of the test conditions.
Yes—the signed bill really does end up inside a real lemon!
Yes—the lemon can be in the audience before the bill is borrowed and signed!
Yes–the audience can choose any lemon from a bowl of lemons!
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