Page 189 - How To Sell Yourself

188 How to Sell Yourself
• Don’t try to intellectualize everything.
• Don’t spin your wheels or waste time.
• Don’t complicate your text.
• Don’t tell your audience everything you know.
• Don’t hide behind obscure, technical language.
• Don’t show off your brilliance.
• Don’t try to impress the audience.
• Don’t deliver your talk to your script, the lectern, or
your slides.
• Don’t read words to your audience.
• Don’t distract or be blatant in speech or dress.
• Don’t ignore the audience’s needs, expectations, or
wants.
•••
What your audience needs, expects, and wants is you, so be yourself.