Page 191 - How To Sell Yourself

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13. 14.
How to Sell Yourself
An open face adds music to your voice.
We can hear the warmth of an open face on the radio, on tape, and over the phone.
Lustberg on...
Mistakes in preparing and delivering presentations.
1. Trying to compose a great work of literature.
2. Overwhelming the audience with statistics, charts, graphs, overheads, slides, and other unmemorable
information.
3. Letting someone else write your material and then not
working on it until the last minute.
4. Burying your nose in the text and reading a tedious
group of words to an audience that is either leaving or
falling asleep.
5. Forgetting that your appearance is an opportunity to
communicate, not an exercise in boredom.
6. Believing that quantity is an acceptable substitute for
quality.
7. Failing to personalize and individualize the message.
8. Not practicing the presentation aloud until it feels
natural and comfortable.
9. Trying to impress the audience with your knowledge,
professionalism, or authority in order to prove your
competence.
10. Talking around the subject, overstating or disguising the
truth for effect.
11. Knocking other people and other views rather than
thoroughly showing the merits of your message.
12. Failing to acknowledge problems or the perception of
problems in the minds of listeners.
13. Taking the audience and its interest in you and your
subject for granted.
14. Winging it.
15. Allowing yourself to be dull by convincing yourself that the material is dull.
16. Trying to tell the audience everything you know.
TEAMFLY