Page 44 - How To Sell Yourself

Selling Your Likability 43
for a ‘gets along with everyone’ personality. He considers himself quite intelligent and tends to come across a little arrogant at times.
On the trip from the airport to his new assignment, a corporate colleague informed him that one of the other employees at the work site was a little difficult to deal with. He was advised to “just try to ignore her bad per- sonality.” However, he decided to take your advice to heart.
After one week of polite conversation and conscious attempts to keep an open face, this person has warmed up to him nicely. She treats him kindlier and with much greater respect than the other corporate people. His co- workers are amazed. This has boosted his confidence, eased his transition, and makes him more valuable to the project.
Thank you for taking the time to share your knowl- edge and insight with him. He feels as though he has a new and effective tool to help him as he meets and inter- acts with people.
C.L.
It works. So when people tell me, “I don’t care if the au- dience likes me; that doesn’t matter to me,” all I can say is, “You’re making a world-class mistake.”
The open face is the face you show your audience when you elevate your brows slightly and create the horizontal lines in your forehead.
It’s the face of warm, car- ing, animated conversation. Watch people telling secrets.
Watch two people engaged in big-time gossip.
No one has ever walked up to a baby’s crib and neutrally
Open face: The open face is a caring face, and the audience returns the fa- vor. Remember: The smiling face is happy. The open face is warm.