Page 42 - How To Sell Yourself
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Selling Your Likability 41
Closed face: The closed face is perceived as an angry, uptight face. It says “I don’t like you” and the audience doesn’t like you back. George W. Bush used it throughout the 2000 presidential campaign.
it sees. You look as though you don’t like your audience and your audi- ence dislikes you back. For example, the closed face almost defeated George W. Bush in 2000.
The neutral face. This is the name I give to the face you show when noth- ing moves but the mouth.
It’s the most common public-speaking and tele- vision-interviewee face. The face is naked. We don’t want the audience to see us naked, so we “put it away.” We hide it. We
Neutral face: The neutral face is a bored face; the face of the dead. It was Al Gore’s face in the 2000 election.
