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Newsletter
        N ewslett  er


                                                                     share of chicken meat consumption to
        hygienic product or who want a more ‘conve-
                                                                     total meat consumption is expected to
        nient presentation.
                                                                     rise from the current 5% to 30% by 2030

                                                                     and will fill the expected gap between
        While all challenges have to be addressed to
                                                                     demand and supply of red meat.
        maximize  the  benefit  obtained  from  Poultry
                                                                 • This transformation makes substantial
        and Poultry products, the multifaceted nature
                                                                     contributions  to reducing  poverty and
        of  the challenges  calls for  a multidisciplinary
                                                                     malnutrition  among  rural and  urban
        approach  and  prioritization  in  addressing  the
                                                                     poor.
        challenges. Along with other complementa-

        ry interventions, MoA believes that the devel-

        opment and effective implementation of legal
        framework support will contribute towards

        improving the poultry and poultry product’s

        marketing system thereby increasing the con-
        tribution of the resource to household, private

        sector as well as the national economy.




        Hence, there is a need to conduct an assess-

        ment  of the  Ethiopian  Poultry  and Poultry
        Products Marketing System with due emphasis

        on Quality Based Payment System and develop

        legal framework support and marketing strate-
        gies for Poultry products at national level.




        Government policy direction as articulated in

        the Livestock Master Plan;

            • Ethiopia will meet its chicken meat and
               egg demand for its growing population

               and produces surplus for export.

            • The poultry sub-sector will move away

               from the traditional backyard family sys-
               tem (TFP) to improved (exotic, cross-

               bred) family poultry (IFP).

            • Because of this transformation, the
                       T oget her w e can mak e a diff er ence!
                       T  oget      her w        e can mak               e a diff          er  ence!
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