Page 5 - Metro Record April 2021 filea
P. 5

Controlling the Narrative by Engaging Media



       Interactions to Get Information Out There



       Black owned businesses do   impact its target demographic.  community. So we will begin  and concise and do not use all  proofread  for  typographical
       exist!  Contrary  to  popular  Most understand that they are  there.  Every month we’ll  upper  case  or  punctuation  errors. Double check all links,
       opinion or uneducated offerings  indeed businesses and to really  publish information on how to  marks - especially exclamation  facts,  statistics,  data,  and
       and following news trends one  capture the breadth of black life  promote events and activities  marks.            contact information before you
       would begin to believe that  while also shining a steady light  which are deemed relevant and                      publish your press release.
       Black people only exist while in  on the persistent challenges  newsworthy beginning with the  The Headline is followed by
       the midst of public safety crisis  facing black people, may cause  Press Release.     Sub-Headline Text. If you use a  Just  below  your  last
       or when addressing Black social  them  to  lose  a  significant                       sub-headline,  it  should  be  information paragraph includes
       dysfunction. We know that we  portion of their advertising  Apress release is a text-based  catchy, informative, or explain  a  short,  positive  statement
       are more than our challenges,  revenue.                  announcement of an event,    or quote something, and written  about your organization. This is
       our truth is a truth that isn’t                          development,    or    other  as a brief sentence. Following  known  as  the  “boilerplate”
       obvious in the news. How often  So the solution is to be more  newsworthy item that is issued  the Headline and Sub-Headline,  portion  and  is  a  canned
       has it been said “they only come  aggressive than ever in trying to  to the media for publication  identify the location and the  promotional sound bite that
       to show our bad side or they  get  Black  businesses  and  consideration.  Most  press  date of the release:  Physical  often  contains  a  website
       don’t come at all” in reference to  organizations to step up to  releases  are  available  for  location (country, state, city),  address, length or scope of
       news teams across the country  make   the     difference.  “immediate release.” It means  Month, Day, Year         business, a slogan, etc. Be sure
       as they emphasize inaccurate  Traditionally Black businesses  anyone  can  share  the                              to close the entire press release
       depictions and information.  rarely if ever advertise their  information as soon as the  The Content is very important,  with contact information (if
                                   business or service offerings  release is made public.  The  the opening sentence should be  any) and a series of three-pound
       How   much  of  the  offside  especially in the Black media.  main purpose of a press releases  clear and strong. The first  signs to indicate the end of the
       coverage  is   the    Black  That has to change!  As an  is  to  promote   something  paragraph should contain the  press  release.  All  of  this
       community’s own fault?  You  advertiser you do have say in  significant and specific. The  most  important  information  information can be found on the
       cannot allow others to control  the type of news coverage those  press  release  is  direct  and entice readers to want to  world wide web or simply, the
       your narrative and then get  outlets provide. You have the  readership publicity. Note that  continue  reading  the  press  internet.
       upset  when  they  get  the  ability  to  hold  publishers  a press release is NOT a poem, a  release. It should also contain
       information wrong. There must  accountable for the lack of  letter,  a  flyer,  or  an  enough  concise  information  Promoting your business or
       be a commitment to create a  information or daily, weekly,  advertisement.            that if no one reads further, the  positive happenings is critical in
       process of information that  and  monthly  rumblings  of                              opening paragraph could stand  terms of ensuring that needed
       covers    African-Americans  irrelevant  and  oftentimes  Points to remember: Your press  on  its  own.  Typically,  the  information is being shared
       relevant  to  the   current  subjective publishing. Whether  release should be kept to about  opening  paragraph  offers  with the public. What good is a
       progressiveness of the Black  by omission or commission,  500  words  or  less.  Press  information about who, what,  great service or product if noone
       community.     One   would  news    coverage  frequently  releases should be at least three  where, when, why, or how.  knows about it.  There is a
       respond, but we do have Black  reinforces stereotypes.   paragraphs long including the                             saying “the White man’s ice is
       media!                                                   opening     paragraph,    a  The second and subsequent    always colder.”  We all know
                                   Another side of the story offers  supporting paragraph(s), and a  paragraphs comprise the body  that that isn’t true, he simply
       Black media does exist!  The  that Black organizations and  closing paragraph that restates  of the press release. They  ADVERTISES that his ice is
       challenge with Black media is  businesses rarely invite media  or  summarizes  your  main  should contain orderly, more  colder. At the end of the day it
       that most outlets are content  to  cover  their  newsworthy  points.                  detailed   and    important  has more to do with how well
       with simply existing and lack a  happenings,  the  more  you                          information. The body often  you   market/promote   your
       strong  socio-political  and  extend invitations via press  The words “For Immediate  contains quotes from others to  business than it does with race.
       economic presence.  There is  advisories, press releases, and  Release” should appear at the  support your message. Your  If you build it, they will come.
       limited accountability for Black  press statements the more apt  top of your press release in all  entire press release should be  Right? Wrong! You have to let
       publishers to responsibly and  they are to gain an awareness of  capital letters. Be creative with  error free. Have someone else  them know why they need to
       professionally cover news that  happenings  within  the  your press release, but be brief  check  your  grammar  and  come...
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