Page 5 - Metro Record April 2021 filea
P. 5
Controlling the Narrative by Engaging Media
Interactions to Get Information Out There
Black owned businesses do impact its target demographic. community. So we will begin and concise and do not use all proofread for typographical
exist! Contrary to popular Most understand that they are there. Every month we’ll upper case or punctuation errors. Double check all links,
opinion or uneducated offerings indeed businesses and to really publish information on how to marks - especially exclamation facts, statistics, data, and
and following news trends one capture the breadth of black life promote events and activities marks. contact information before you
would begin to believe that while also shining a steady light which are deemed relevant and publish your press release.
Black people only exist while in on the persistent challenges newsworthy beginning with the The Headline is followed by
the midst of public safety crisis facing black people, may cause Press Release. Sub-Headline Text. If you use a Just below your last
or when addressing Black social them to lose a significant sub-headline, it should be information paragraph includes
dysfunction. We know that we portion of their advertising Apress release is a text-based catchy, informative, or explain a short, positive statement
are more than our challenges, revenue. announcement of an event, or quote something, and written about your organization. This is
our truth is a truth that isn’t development, or other as a brief sentence. Following known as the “boilerplate”
obvious in the news. How often So the solution is to be more newsworthy item that is issued the Headline and Sub-Headline, portion and is a canned
has it been said “they only come aggressive than ever in trying to to the media for publication identify the location and the promotional sound bite that
to show our bad side or they get Black businesses and consideration. Most press date of the release: Physical often contains a website
don’t come at all” in reference to organizations to step up to releases are available for location (country, state, city), address, length or scope of
news teams across the country make the difference. “immediate release.” It means Month, Day, Year business, a slogan, etc. Be sure
as they emphasize inaccurate Traditionally Black businesses anyone can share the to close the entire press release
depictions and information. rarely if ever advertise their information as soon as the The Content is very important, with contact information (if
business or service offerings release is made public. The the opening sentence should be any) and a series of three-pound
How much of the offside especially in the Black media. main purpose of a press releases clear and strong. The first signs to indicate the end of the
coverage is the Black That has to change! As an is to promote something paragraph should contain the press release. All of this
community’s own fault? You advertiser you do have say in significant and specific. The most important information information can be found on the
cannot allow others to control the type of news coverage those press release is direct and entice readers to want to world wide web or simply, the
your narrative and then get outlets provide. You have the readership publicity. Note that continue reading the press internet.
upset when they get the ability to hold publishers a press release is NOT a poem, a release. It should also contain
information wrong. There must accountable for the lack of letter, a flyer, or an enough concise information Promoting your business or
be a commitment to create a information or daily, weekly, advertisement. that if no one reads further, the positive happenings is critical in
process of information that and monthly rumblings of opening paragraph could stand terms of ensuring that needed
covers African-Americans irrelevant and oftentimes Points to remember: Your press on its own. Typically, the information is being shared
relevant to the current subjective publishing. Whether release should be kept to about opening paragraph offers with the public. What good is a
progressiveness of the Black by omission or commission, 500 words or less. Press information about who, what, great service or product if noone
community. One would news coverage frequently releases should be at least three where, when, why, or how. knows about it. There is a
respond, but we do have Black reinforces stereotypes. paragraphs long including the saying “the White man’s ice is
media! opening paragraph, a The second and subsequent always colder.” We all know
Another side of the story offers supporting paragraph(s), and a paragraphs comprise the body that that isn’t true, he simply
Black media does exist! The that Black organizations and closing paragraph that restates of the press release. They ADVERTISES that his ice is
challenge with Black media is businesses rarely invite media or summarizes your main should contain orderly, more colder. At the end of the day it
that most outlets are content to cover their newsworthy points. detailed and important has more to do with how well
with simply existing and lack a happenings, the more you information. The body often you market/promote your
strong socio-political and extend invitations via press The words “For Immediate contains quotes from others to business than it does with race.
economic presence. There is advisories, press releases, and Release” should appear at the support your message. Your If you build it, they will come.
limited accountability for Black press statements the more apt top of your press release in all entire press release should be Right? Wrong! You have to let
publishers to responsibly and they are to gain an awareness of capital letters. Be creative with error free. Have someone else them know why they need to
professionally cover news that happenings within the your press release, but be brief check your grammar and come...