Page 213 - LECTURETTE TOPICS eBOOK

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• The most visited cities in India are Delhi, Mumbai, Chennai, Jaipur, and Agra.

• We are running an ‘Incredible India’ campaign for attracting tourists. It was
started by Indian Tourism development corporation (ITDC) in 2005.
• In 2008, ‘Atithi Devo Bhava’ campaign endorsed by Aamir Khan was started.
Presently, Narendra Modi himself promotes the ‘Incredible India’.
Incredibleindia.org website for planning packages, booking tickets, applying
for visa on arrival etc has been started.
Recent initiatives for Promotion of Tourism

• E-TOURIST visa that can be applied online by residents of 40 countries. No
visa is required by nationals of Nepal, Bhutan, and Maldives.
• In November 2014, Visa on Arrival facility was introduced at 16 international
airports. This increased the tourist traffic by 1987.9% in 2015 as compared to
2014.
• Adarsh smarak scheme for providing all tourist facilities for monuments of
India. These facilities include free wifi, encroachment free areas etc.
• Organising various international tourism marts and trade fairs for extensive
promotion.
• Mobile apps like Swachh Prayatan for cleanliness of tourist spots have been
launched.
• 24*7 Tourist Helpline in 12 languages has been started.
• Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)
scheme, Swadesh Darshan scheme etc have been launched to cater to the
needs of the tourism sector in India.

The Loopholes

• There is still a lack of proper infrastructural facilities for proper development
of tourism in India. There are so many beautiful places that are still
undiscovered by the tourists because there is no proper infrastructure to
connect to these places.

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