Page 3 - Diversified - Marketing Prospectus, 2020
P. 3

CAMPAIGN SEGMENTS









               Video Testimonials                              Case Studies                                    Whitepapers


               Starting at $10,000
                                                               Starting at $2,500
                                                                                                               Starting at $5,000
          collateral  Professional quality 3-5 minute edited   1-page case study focusing on strategic         Comprehensive  whitepaper  reflecting
                                                                                                                                              combined
                                                               client,
                                                   walk-
                        interview,
                                     on-location
                                                                         featuring
                                                                                                               Diversified
                                                                                                                             and
                                                                                                                                    vendor
                                                                                     partner
                                                                                               solutions
               video
               throughs or market trend discussions.
                                                               increase sponsorship fee.
               Filmed  and  produced  at  a  Diversified       Interviews and photography needs may            expertise, published as gated content,
                                                                                                               promoted on social media.
               location or client site.
               Dedicated Campaign                              Joint Campaign
               Starting at $10,000                             Starting at $2,500
         email  A 3-email series with a specialty solution     A 3-email series to build brand and part-                  BUNDLE CAMPAIGNS
               or market focus with a single partner,
                                                               nership awareness with multiple comple-
               reaching out to a purchased list (minimum       mentary partner participants. Focused on                      Strategize your campaign
               10k prospects).                                 current solutions or technology to target                    selections to work in tandem
                                                               market, prospects, and clients.
                                                                                                                             to broaden your outreach.

                                                                                                                                for example, combine
                                                                                                                             Co-Branded Whitepaper
               Print                                           Digital                                                              followed by
                                                                                                                                         
         advertisement  Co-branded solution or event promotion   Website landing pages and social media                      Live Webinar or Podcast
                                                               Starting at $1,500
               Starting at $2,500
                                                               including: PPC ads, co-branded Google
               in applicable trade publications.
                                                                                                                                         
                                                               Ad campaign, online promotion for
                                                                                                                                   in tandem with
                                                               regional events. OneView digital signage
                                                               (see page 2 - Annual fee $12,000).                           Dedicated Email Campaign
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