Page 5 - Diversified Partner Marketing Prospectus 2021
P. 5

CAMPAIGN ELEMENTS

                                                         for Market Growth









                                                         NURTURE




                                                         Nurturing initiatives that build lasting relationships with clients and
                                                         prospects by meeting their most pressing needs for information

                                                         and resources.



                                                         email
                                                         —   Promote solutions or events by market and/or specialty
                     2,640                               —   Reinforce your brand and partnership awareness across relevant markets

                                                         —   Educate and provide helpful resources
                 Podcast Streams


                                                         landing page
                                                         —   Create solution focused landing pages to showcase partner solutions
                                                         —   Optimize the landing pages for search engine ranking

                                                         —   Track visits and conversions


                                                         ad retargeting

                                                         —   Create ads for retargeting visitors to landing pages
                                                         —   Reinforce partner and Diversified brands

                                                         —   Provide a call to action for higher conversion to a lead

                                                                                                                          Campaign Metrics Posted Quarterly
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