Page 35 - Phil Brill Building program DIGITAL flipbook
P. 35

Now in his 31st  year leading  the  month.  Most I peruse quickly,  then
        Plymouth  Philharmonic  Orchestra,  either file or  toss. In 2017, however, I
        Steven Karidoyanes has delivered a  received a marketing piece for a pops
        wide range and variety of live musical  program that stopped me in my tracks.
        experiences  to our patrons. On  It was titled “Music of the Knights: The
        February 1st and 2nd, Steven and the  Music of Sir Paul McCartney, Sir Elton
        Phil’s musicians will bring yet another  John and Sir Andrew Lloyd Webber.”  I
        exceptional musical event for our  immediately  thought,  “What a great
        audience to enjoy — taking us this time  idea!  We could sell this!” We presented
        on a nostalgic trip down memory lane.   this program in May of 2019.  It was
                                             our first experience working with Scott,
        What made NYC’s Brill Building in the   his company, and his wonderful cast of
        50s and 60s such a hotbed of creativity?  artists. It was a huge success!
        The Brill Building, located at 1619   There   are   many    benefits  of
        Broadway in midtown Manhattan,       collaborating with them . They provide
        was named after  the Brill Brothers   professionally written sheet music
        whose clothing store was first located   from which the orchestra plays and it’s
        on the street level corner. They would   all fully licensed.  An important  thing!
        later buy  the building.  In 1931  the   Not only are their artists talented, but
        Brills were forced by a deepening    also true collaborators who are eager
        Depression  to rent space  to anyone   to make things easy for us during our
        they could and music publishers were   limited  rehearsal time together.    The
        the first to rent space from them.  By   most important aspect of working with
        1962  the Brill Building contained 165   them is that all their musical selections
        music businesses and became the hub   are truly orchestra-centric.  Their music
        of professionally written rock and roll.     makes our orchestra musicians sound
        The building was  ‘one stop shopping’   great. For me  there is no greater
        to create, record, publish and promote   benefit!
        music and it contributed to hundreds
        of “Billboard Hot 100’ hits in just one  Is your preparation with musicians and
        six-year span. Amazing!              rehearsals for a Pops concert different
                                             from that of a non-Pops concert and in
        This concert will be  the Phil’s fourth   what way?
        collaboration with Scott Coulter’s
        company, Spot-On Entertainment. Can   For me and our orchestra musicians,
        you talk  about the  benefits  of that   there  is  no  difference  between
        ongoing collaboration?               preparing a pops program and a strictly
                                             symphonic orchestral program. Good
        I’ll tell you first how I learned of Scott   music  is good music.  It all  requires
        and his Spot-On Entertainment. I     the same attention to detail if you are
        get  dozens  of  unsolicited  marketing   going to be true to the composer, the
        pieces from artist managers, soloists,   orchestra and our audience.
        producers and publishers in any given

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