Page 3 - Industrial Technology September 2020 issue

WELCOME

EDITORIAL
Editor
Mark Simms BSc Tel: 01732 773268
mark.simms@itmagazine.uk.com
ADVERTISING
Regional Director (Home Counties & South East)
Mark West Tel: 020 8467 3613 CHOCOLATE, BUBBLE BATH
mark.west@itmagazine.uk.com
Regional Sales Manager (Midlands) AND SPARKING WINE...
David Harman Tel: 01772 462596
david.harman@itmagazine.uk.com
Regional Sales Manager (North of England, Scotland & Wales) ith my younger daughter back at school, my elder
Jan Anderson Tel: 01978 314730 daughter returning to university, Mrs Simms enrolled in a
jan.anderson@itmagazine.uk.com college course of her own, and elderly parents on both sides
Wof the family, we have been paying even more attention
Deutschland/Suisse/Österreich
to talk on the news of bubbles. With that in mind, I wanted to test
Eisenacher Medien Tel: +49 228-2499860
a hypothesis. So I asked Mrs Simms and the children to play a word
info@eisenacher-medien.de
association game with me, responding to a word as quickly as
Special Projects & Overseas possible, without thinking. The word I gave them was ‘bubble’.
Steve Brotherton Tel: 01625 268585 My two daughters, as one, shouted back ‘bath’. Mrs Simms, at
steve@itmagazine.uk.com exactly the same time, called out the name of her preferred bubbly
Marketing chocolate. I’d have put money on her going with prosecco, but seeing
George Bennett MA Tel: + 44 161 374 5615 as our fridge is stocked pretty evenly with both, perhaps it’s not a
it.marketing@itmagazine.uk.com total surprise. Why is this interesting? We know that, through Covid,
sales of wine and chocolate were up significantly, and so were beauty
MAILING ADDRESSES products – including the likes of bubble bath. Sales in each category
Press Releases: mark.simms@itmagazine.uk.com
were above the seasonal norm.
Advertising Copy: production@itmagazine.uk.com
My hypothesis is, within each of the categories of wine,
Head Office: Victoria House, 2 Mornington Road
Sale, Cheshire M33 2DA chocolate and beauty products, that sales of bubbly chocolate,
Email: it.marketing@itmagazine.uk.com sparkling wine and bubble bath ought to be proportionally higher
Circulation Department: PO Box 85, Sale M33 2BB than other products within their given category, due to the
Email: it.circulation@itmagazine.uk.com subliminal marketing effects of six months’ ongoing discussion about
bubbles. And the responses in my word association test suggests that
GENERAL ENQUIRIES there might be something to it, and that perhaps subliminal
Email: it.info@itmagazine.uk.com Tel: 0161 374 5615
messaging could be at work. Admittedly it wasn’t a very scientific test,
As a controlled circulation journal, Industrial Technology is sent free but, in its favour, no relatives were harmed in the process.
of charge to individuals in the UK who meet the terms and Subliminal advertising has been banned in the UK since 1957,
conditions of the publishers. To apply for free regular copies, write to although psychologists are split on whether it has any real impact on
the Circulation Department. To those not meeting the terms and buying habits at all. But there is no doubt that talking about something
conditions, the magazine is available on UK subscription at a cost of
£90 per year (10 issues). Single copies are £9. Overseas frequently, keeping the conversation going on a particular topic, keeps it
subscriptions (airmail) are as follows: Rest of Europe including Eire front and centre in the mind when it comes time to purchase: that’s the
£140 (single copies £14); USA $220 (single $22); Rest of the well established ‘availability heuristic’. And with that comes opportunities to
World £170 (single copies £17). grow business as we emerge from the Covid-19 crisis, by ensuring that we
are talking to customers about the issues that are going to impact them
Printing & production by Pensord Press, Blackwood, Wales
most strongly going forward, so that ours are the names they bring to
mind when they’re ready to make their investment.
Industrial Mark Simms
Technology Editor

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