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eNewsletter

GENERATE LEADS AND BUILD BRAND

AwARENESS wITH OUR ENEwSLETTER

The Industrial Technology eNewsletter is circulated to 14,800 Banner Advertisments
readers, and has established itself as a favourite among
engineers who are typically bombarded by many such email Our eNewsletter format is designed to accommodate the
offerings. standard leaderboard banner width of 728 x 90 pixels, and the
banner is sited at the top of the eNewsletter. Each issue of the
On average over 17% of readers open the newsletter eNewsletter runs just a 100% share of voice banner at the top of
(significantly above quoted industry average figures), and of the page, with additional banner options mid-page.
those around 20% click through to the related stories on the
website (again, above quoted industry average figures). Advertising in the Industrial Technology eNewsletter is a cost-
effective means of targeting defined and interested audience,
Story Insertions whilst also helping you to conserve internal resources. It also
provides an attractive means of taking advantage of our
The Industrial Technology eNewsletter provides a mixture of established reputation to get your message in front of busy
stories selected for their wide appeal, sponsored items and engineers who might well ignore or simply delete other
events information. The format is simple, clear and easily e-marketing vehicles.
readable, with panels containing a picture and a 40 word
summary of the story, with a link to the full story on the For the most effective marketing solutions, Industrial Technology
Industrial Technology website. This means there are no offers comprehensive packages of printed display, online and
restrictions on the length of the story. eNewsletter options. Our packages provide tailored solutions that
combine the power and individual strengths of monthly, weekly
The Industrial Technology eNewsletter makes it easy for you to and daily advertisement campaigns to generate the maximum
spread the word about your products, technologies and services interest in your products, technologies and services.
to readers who have expressed a willingness to receive such
information. It also provides an instant outlet for stories where
there is a time-critical element or where you are looking for
immediate response. eNEwSLETTER INSERTION RATES
Newsletter Frequency Solus premium header banner £450

Importantly, realising that engineers get bombarded by emails
Mid page banner £300
from other sources, with many of these emails being little more
than an exercise in spam, we asked our readers what frequency Story/news insertion – with picture £350
of eNewsletter would be most appropriate and most useful to
them. The concensus was that once per month, with occasional Story/news insertion – no picture £150
targeted specials, was exactly the right frequency

YOUR INDUSTRIAL TECHNOLOGY TEAM

ADVERTISING PRODUCTION
Regional Director Tel: 0161 374 5615
(Home Counties & South East) Deutschland/Suisse/Österreich Advertising Copy: By email to
Mark West Eisenacher Medien production@itmagazine.uk.com
Tel: 020 8467 3613 Tel: +49 228-2499860
Email: mark.west@itmagazine.uk.com Email: info@eisenacher-medien.de GENERAL OFFICE AND ACCOUNTS
Mailing Address: Victoria House,
Regional Sales Manager Overseas & Special Projects
2 Mornington Road,
(Midlands)
Sale, Cheshire M33 2DA
David Harman Steve Brotherton
Tel: 0161 374 5615
Tel: 01772 462596 Tel: 01625 268585
Accounts Email:
Email: david.harman@itmagazine.uk.com Email: steve@itmagazine.uk.com
accounts@itmagazine.uk.com
Regional Sales Manager (North EDITORIAL
Marketing Director
of England, Wales & Scotland) Editor
George Bennett
Jan Anderson Mark Simms BSc
Tel: + 44 161 374 5615
Tel: 01978 314730 Tel: 01732 773268
Email: it.marketing@itmagazine.uk.com
Email: jan.anderson@itmagazine.uk.com Email: mark.simms@itmagazine.uk.com