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MAINTAINING A CLEAR FOCUS ON

THE IMPORTANCE OF MAGAZINES

Industrial Technology is the essential magazine for engineering designers, machine builders,
systems integrators, operations directors and automation engineers across all industries, who specify
or purchase components, equipment and materials. Engineers open a magazine out of choice, our
readers really do choose to read Industrial Technology.
With a mixture of lively comment, informed debate, With a compelling and attractive layout universally
educational articles and technology updates, we work hard recognised as vital in keeping the reader engaged, our
to produce a magazine that is relevant, useful and which larger size gives more room for editorial and adverts alike,
people genuinely want to read. It sounds obvious doesn’t for a reader experience that is easier and more
it? But how many publishers actually think about their enjoyable.And the evidence we get from our advertisers is
readers? To make any magazine work it has to be taken clear. Companies get better response from Industrial
out of the wrapper and read – if it’s not being read then no Technology’s integrated package of magazine, eNewsletter
matter how many copies are being sent out or who they’re and website than from any competing product.
being sent to, it’s a waste of money advertising in them.

Magazine Circulation

Industrial Technology does not subscribe to the senseless chasing of meaningless circulation statistics,
We focus instead on what actually works for both advertisers and readers. We have maintained the
rolling circulation model that has seen Industrial Technology grow into the UK’s hardest working and,
according to anecdotal evidence from our advertisers, most responded to industry publication.

Industrial Technology has a simple CIRCULATION BREAkDOwN BY INDUSTRY
policy with its circulation. Firstly we
aim to go to the person in the
company who has the responsibility
for specification or purchase at both
the design and operations phases of
a project. Their seniority
will depend upon the
size, philosophy and
infrastructure of that
company. Our second aim
is to produce a magazine
that people want to read.

BREAkDOwN BY JOB FUNCTION
(Above) These figures are based on the industry in which
readers say they work and as such may result in
Engineer Manager Director
anomalies, for example: a reader who designs packaging
machinery for the pharmaceutical industry might classify
Design 21.48% 7.33% 4.25% himself as working in Medical, Machinery manufacture,
Project 14.52% 6.22% 2.83%
Mechanical engineering or Process industries.
Consultant 2.26% 2.84% 2.90%
General Engineering 3.11% 2.85% 3.91%
While Industrial Technology has an ABC certified
R&D 3.73% 1.47% 0.95%
circulation of over 10,000 engineers, our rolling
Purchasing 0.95% 1.42% 0.86%
circulation means the magazine is actually
Production 1.45% 0.93% 0.66%
distributed to 18,000 potential customers on a
Process Engineering 3.33% 3.12% 0.95%
rotating basis. Further, as one of the few
Administration 1.62% 0.58% 0.62%
publishing companies that still conducts surveys
Other 1.58% 0.85% 0.43%
of its readers’ activities and requirements, we
know that each copy of the magazine is read on
Total Figure 54.03% 27.60% 18.37%
average by 3.3 people in any given company.