Page 3 - Industrial Technology July 2021

WELCOME

EDITORIAL
Editor
Mark Simms BSc Tel: 01732 773268 ISN’T IT TIME TO EASE
mark.simms@itmagazine.uk.com
ADVERTISING
Regional Director (Home Counties & South East) OFF THE CHEESE?
Mark West Tel: 020 8467 3613
mark.west@itmagazine.uk.com ravelling through Europe many years ago, sampling as many
different cuisines as time and belt notches would allow, I came across a
Regional Sales Manager (Midlands)
David Harman Tel: 01772 462596 dish that appeared to translate as lamb with cheese sauce. Intrigued by
david.harman@itmagazine.uk.com Thow these two ingredients would work together and the sort of
culinary creativity that might be required, I ordered the dish. What I was
Regional Sales Manager (North of England, Scotland & Wales) served up was a piece of lamb and some cheese sauce.
Jan Anderson Tel: 01978 314730
I’ll admit to being a little disappointed. Somewhat surprisingly, though,
jan.anderson@itmagazine.uk.com
it worked. And what it did reinforce for me was that, when it comes to
Deutschland/Suisse/Österreich food at least, there is very little that can’t be improved through the
Eisenacher Medien Tel: +49 228-2499860 addition of cheese. Yes you could eat all of these things plain and as
info@eisenacher-medien.de they come but, in addition to lamb, I’ve found a cheese sauce to be
the perfect finishing element for cauliflower, broccoli, fish, ham, chips
Overseas
and more, while sliced or grated cheese is practically essential for
George Bennett MA Tel: + 44 161 374 5615
it.marketing@itmagazine.uk.com burgers, bolognese, salad, chilli, pork chops, fried chicken and a host
of other ingredients. I might draw the line at the Fast Show’s ‘squeezy
MAILING ADDRESSES cheesy peas’, but anywhere else I’d have to say I’m game.
Press Releases: mark.simms@itmagazine.uk.com What about, though, the application of cheese to marketing? While
Advertising Copy: production@itmagazine.uk.com some ideas that work might seem a bit cheesy – and buy-some-get-one-
Head Office: Victoria House, 2 Mornington Road free promotions spring immediately to mind – I’d argue that actually
Sale, Cheshire M33 2DA they’re driving up demand for those companies’ products and
Email: it.marketing@itmagazine.uk.com strengthening the brand. But there are plenty of really tired looking
Circulation Department: PO Box 85, Sale M33 2BB promotions out there where the marketing department really needs to ease
Email: it.circulation@itmagazine.uk.com back on the cheese. Remember those TV ads that are so bad they’re almost
good? Really, they’re not. They’re just bad.
GENERAL ENQUIRIES
Am I alone in thinking, every time I read a really cheesy marketing
Email: it.info@itmagazine.uk.com Tel: 0161 374 5615
statement, that I’d much rather the company in question just told me what
the real benefits are? Call me cynical, but whenever I read statements such
As a controlled circulation journal, Industrial Technology is sent free as ‘best of breed’ or ‘world class’ or ‘efficient and effective’ or ‘X number of
of charge to individuals in the UK who meet the terms and people can’t be wrong’ or ‘we go the extra mile’ or ‘cutting edge’, what I
conditions of the publishers. To apply for free regular copies, write to
always end up asking myself is: ‘yes, but what’s in it for me?’
the Circulation Department. To those not meeting the terms and
The years ahead are going to be challenging for everyone in business,
conditions, the magazine is available on UK subscription at a cost of
£90 per year (10 issues). Single copies are £9. Overseas regardless of sector, regardless of scale of operation. What we’re all going to
subscriptions (airmail) are as follows: Rest of Europe including Eire need is solutions to real world problems. That’s not to say that there’s no
£140 (single copies £14); USA $220 (single $22); Rest of the place for humour, or a cause or advocacy in our marketing, but I think we’re
World £170 (single copies £17).
all going to want to work with companies that share our views and values,
which can demonstrate trust and a desire to build partnerships, and
Printing & production by Pensord Press, Blackwood, Wales
which, ultimately, deliver products and services that make it easier for
us to do what we need to do, and do it better. No cheese required.
Industrial Mark Simms
Editor
Technology

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