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Attracting Prospective Members
At the same time, the Club must also understand that we will experience some attrition each year. Whether
members move away, decide to leave the Club, or unfortunately, pass away, we must plan for continued
membership growth and turnover to remain financially viable in the years ahead. As such, the Club must balance
the needs of the current membership with those of prospective members – specifically, young professionals with
families, as they are the future of the Club and have different priorities than generations past. Today, lifestyles are
shifting and the decision to join a private club is often made by the family as a whole. This means we must be
prepared to offer modern programs, facilities, and amenities that respond to multi-generational interests, and
ultimately strike a balance between golf and recreational investments.
Key Planning Considerations
After several months of planning, the Board and LRP reached a consensus on a conceptual plan, potential
phasing, related cost estimates, and visioning images. These plans have been presented to the membership in
membership meetings, Peer Group meetings and on the VCC website.
This booklet provides details on the Capital Plan elements, associated program costs, long-term funding model,
implementation timeline, and individual member investment. The Long Range Planning Committee and the
Board of Governors strongly endorse the Capital Plan, as we believe it will allow VCC to remain very attractive to
new members, while, most importantly, satisfy the needs and desires of our current members. After revieing this
booklet, we hope that you are excited and pleased with our efforts to enhance the experience for every member at
the Valdosta Country Club for generations to come.