Page 4 - Anthem House Investor Report Q3
P. 4

INDUSTRY TREND


                                                            Anthem House has been able to keep to previous year strategy. Not aiming
                                                            to be the first to lease-up in the market, but to build the asset value and push
                                                            rates. Anthem House is currently 61% preleased. With just 73 beds left to
                                                            lease, closing on 4 leases a week will bring us to a 100% occupancy for
                                                            Fall 2022.  Our Gainesville market competitors are 88% pre-leased to-date.

                                                            For the 22 |23 lease up, we implemented price increases and internet fees.
                                                            Despite  changes  for  in-place  leases,  the  team  was  still  able  to  capture
                                                            42% of the in-place beds for 12-month renewals. One-bedroom floorplans
                                                            continue to be in high demand. There are a few more signatures to capture,
                                                            but overall, all 1-bedrooms have approved applications by mid-April.


                                                            We  saw  an  increase  in  traffic  after  the  UF  Housing  Fair.  1000s  of  UF
                                                            students visited our booth and our social media pages to enter to win an
                                                            Oculus virtual reality headset. Traffic increased to 17 tours a week since
                                                            the event that was held March 17th; the team has closed an average of 10
                                                            leases per week. eBlasts have been sent to all students enrolled. These
                                                            communications will continue routinely through the remainder of the lease-
                                                            up.




                                                            INVESTMENT RETURN


                                                            Recently, the Manager approved the cash distribution to the Members for
                                                            Q3 in the amount of $290,000. The distribution will be split according to the
                                                            90/10 membership interest as outlined in the operating agreement.


                                                            The refinance with Seacoast Bank occurred in March 2022.


                                                            INVESTMENT PERFORMANCE


                                                            We  saw  an  increase  in  traffic  after  the  UF  Housing  Fair.  1000s  of  UF
                                                            students visited our booth and our social media pages to enter to
                                                            win an Oculus virtual reality headset. Traffic increased to 17 tours a week
                                                            since the event that was held March 17th; the team has
                                                            closed an average of 10 leases per week. eBlasts have been sent to all
                                                            students enrolled. These communications will continue
                                                            routinely through the remainder of the lease-up.


                                                            Other recent marketing ventures include:
                                                            •Contract with GRO (geo-targeted, social, google adwords)
                                                            •Contract with SwapRentals.comILS
                                                            •eBlasts to UF directory
                                                            •Partnership with The Scholar for Bulk Lease
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