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Deema sammak

Coachella D
i came to know the truth and joy

M

usic festivals have become
more than just an “event for
music”. Just like any type of
product marketing, there are a
lot of components involved for
them to achieve cult status and
be where they are today. This is
especially true for massive
events like Coachella, which
has become such incredibly
profitable one for music fans
and celebrities alike. The
Coachella Music Festival is a
two-weekend event that
features some of the most
embarrassing fashion decisions
of the year. Keep in mind,
we’re taking about a music
festival. An outfit that could
The festival's origins trace Coachella was expanded to a third
easily get a person fired in the
most laid back workplace back to a 1993 concert day in 2007 and eventually a second
setting is often considered that Pearl Jam performed at weekend in 2012; it is now held on
formal at the average music
fest. the Empire Polo Club while consecutive three-day weekends in
boycotting venues controlled April, with the same lineup each
by Ticketmaster. The show weekend. Organizers began

validated the site's viability for permitting spectators to camp on the
hosting large events, leading grounds in 2003, one of several

to the inaugural Coachella expansions and additions in the
Festival being held over the festival's history.

course of two days in October
In addition to hosting live music,
1999, three months
Coachella is a showcase for visual
after Woodstock '99. After no
arts, including installation
event was held in 2000,
art and sculpture. Many of the pieces
Coachella returned on an
are interactive, providing a visual
annual basis beginning in
treat for attendees.[129] throughout
April 2001 as a single-day
the years, the art has grown in scale
event. In 2002, the festival
and outrageousness
reverted to a two-day format.