Page 6 - GV2020 Portfolio Master
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MENDOCINO COUNTY
The Mendocino County appellation is part of the large North Coast AVA that spreads northward
from San Francisco Bay. Due to its remote location, the county’s reputation as a grape and wine-
producing region was slow to develop. Traditionally, Mendocino wines were consumed locally.
More recently, however, modern world-wide distribution has brought international recognition.
Long famous for its redwood forests, today Mendocino County is the world leader in certified
organically-grown grapes. There are over 15,000 acres of vineyards in the County, with 25% of
them growing certified organic grapes.
Given the increasing popularity of organic products, it is inevitable that demand for organically-
produced wines will also rise...and so will the Mendocino star!
Heron
Laely Heron is a Colorado native
who attended Cherry Creek High
School and The University of
Colorado. Growing up on four
continents, Laely was exposed to
many cultures and cuisines but
wine is her passion. She studied
at the Institute of Enology in
Bordeaux. Prior to founding
Heron she worked in Australia,
Scandinavia and the U.S.
“I started Heron Wines in 1994
with little more than a credit card,
a ‘business plan’ sketched out on
a napkin and an idea to make
great and affordable wine.”
-Laely Heron
Shooting Star
Jed Steele began making wine in
California in 1968. Shooting Star
began as his passion project to
introduce the U.S. wine consumer
to the lesser know varietals of the
world. Varietals such as Aligote,
Blaufrankish, Barbera and
Roussane are just a few of the
varietals he has grown and
produced. Always experimenting
in a quest to match the perfect
varietal with the perfect terroir
Jed’s Shooting Star wines offer
uncompromising quality at an
affordable price.
Heron Wines heronwines.com
(also see Napa Valley)
Steele Heron Sauvignon Blanc 2017 $155.90
Jed Steele began making wine in Heron Chardonnay 2017 $155.90
California in 1968. A graduate of
U.C. Davis prestigious Enology
program he has made wine from Heron Pinot Noir 2017 $155.90
Monterey to Mendocino. In 1991 Heron Merlot 2015 $155.90
Jed founded his namesake
winery in Lake County. A family Heron Cabernet Sauvignon Mendocino County 2017 $155.90
owned winery to this day, the
focus in on small lot productions
of the highest quality. Less than a
thousand cases of each wine are Shooting Star (Kelseyville) steelewines.com
produced annually and total (also see Lake County)
production across his brands is Shooting Star Chardonnay 2017 $143.90
less than 65k cases. Jed produces
cool climate varietals from the
touted Mendocino County
appellation in order to maintain Steele (Kelseyville) steelewines.com
fresh acidity and emphasize pure (also see Lake County)
fruit character.
Steele Zinfandel Pacini Vineyard 2017 $203.90
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