Page 6 - The Fayetteville Press Newspaper October 2024 Election Edition

Page 6 The Fayetteville Press October 25, 2024 Edition

Cape Fear Valley Health begins rollout of Harnett Health rebranding

DUNN, NC – Sept. 30, 2024 – Start-
ing Oct. 1, Cape Fear Valley Health will
begin the rollout of the new rebranding of
Harnett Health facilities, the last step in
the process that began in 2021, when
Harnett Health joined Cape Fear Valley
Health. Names and signage across all
Harnett Health facilities will be changed
to reflect the Cape Fear Valley Health
brand.
“The exceptional care our patients in
Harnett County receive remains our top
priority, and we are proud to continue de- Committed to
livering it with the same dedicated team
of professionals they know and trust,” said
Cape Fear Valley Health CEO Michael
Nagowski. “What’s changing is the con-
tinued expansion and enhancement of ser-
vices in Harnett County under the Cape saving you more
Fear Valley Health brand, as well as facil-
ity names, as the Cape Fear Valley brand
replaces all the older Harnett Health Learn more at foodlion.com/save
signage and names.”
This change is expected to roll out
throughout the month of October, as
signage is installed. Each individual
location’s name change will be formal-
ized once the location’s external signage
is installed. Patients will also see the fa-
cility names changing on billing and ap-
pointment messaging, as well as other
health forms and documents.
“In almost all the cases, the names are
nearly the same as they were before, now
they’ll just say ‘Cape Fear Valley Health’
instead of ‘Harnett Health,’ said Harnett
Health President Cory Hess. “Our em-
ployees and internal systems like Epic
have already joined under Cape Fear
Valley’s naming and branding, so we’re
excited to finalize this process.”
Harnett Health was previously
partnered with Cape Fear Valley under a
management agreement for seven years
before officially joining the health sys-
tem in 2021. The partnership allowed
Harnett Health to stabilize operations,
expand services, and streamline opera-
tions and technology.
Since joining in 2021, Cape Fear Val-
ley Health has expanded care with new
clinics for Family Medicine, Internal
Medicine, Heart and Vascular, Neurology
and Orthopedic services, and the new Cape
Fear Valley Health Pavilion Lillington.
The Pavilion will include the new Cape
Fear Valley Cancer Center – Lillington as
well as tentative plans for the facility also
include specialists such as Orthopedics/
Podiatry; Ear, Nose, Throat/Allergy/Audi-
ology; a surgical clinic, Neurology; Car-
diology and Rheumatology.

Media contact for Cape Fear Valley:
Chaka Jordan, 910-615-6098 or
cgjordan@capefearvalley.com.
About Cape Fear Valley Health System Cape
Fear Valley is a 1,000+ bed, 8-hospital regional
health system, with more than 1 million inpatient
and outpatient visits annually. A private not-for-
profit organization with 8,000 employees and more
than 1,000 providers on our medical staff, it in-
cludes Cape Fear Valley Medical Center,
Highsmith-Rainey Specialty Hospital, Cape Fear
Valley Rehabilitation Center, Behavioral Health
Care, Bladen County Hospital, Hoke Hospital,
Health Pavilion North, Health Pavilion Hoke and
Harnett Health. For more information, visit
www.CapeFearValley.com.