Page 10 - Jigsaw October 2021

QUESTION & ANSWER
QA
HILLY
HORTON
HOME
Artisan homeware & gifts
Hilly Horton founded her business in 2012, initially trading at gift fairs and events throughout Northants and Lincolnshire with an additional online presence. But she didn’t open her first shop in Thrapston until 2016.
traffic. It was important to be located in a town where the stock we were offering was unique. My dear friend, Charlotte Croser of Jollys Toys and Games, had already opened her shop in Thrapston and it had been really well received –
Tell us more... I was introduced
to Sarah Whiteside, who then owned
Tasty Bite Cafe. She invited me to
showcase some products on the shelves
inside her cafe. Our products fitted in
so well and the response was amazing,
so we opened our own shop in Goss
Court. The business went from strength
to strength, and although the location
was absolutely beautiful after around three years No 66 High Street became available and the rest, as they say... is history!
Why did you choose Thrapston? The High Street is well laid out with plenty of passing
another key factor in our choice. We love the feel of the town, the
people and the wonderful community. Many previous customers visit us from further afield, making us a destination business. A good number of these customers are first time visitors to Thrapston and they often comment on what a great town we have.
What makes Hilly Horton Home different? Differentiation and customer service are key. We have always incorporated a selection of locally made artisan items into our range. Knowing where our products are from and
I still get very excited when we launch a new collection!
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