Page 34 - Devolli G

COMMUNICATION ACTIVITIES

Focusing on Devolli Group strongest brands:

• Con nuous improvements and investment in R&D ac vi es
• Con nuous increase of marke ng investment

• Return on marke ng investment

Our business por olio also includes an area that covers marke ng,

and retail merchandising.

As a brand-driven company, marke ng is at the heart of the company’s opera on

and success.

The brands of Abrazen are communica ng at an appropriate me and place
through promo onal ac vi es and with favourable prices, which are the first choice

for customers.

Key elements of marke ng ac vi es for Abrazen are:

• Developing promo onal mixes

• Adver sing

• Sales promo on

• Direct marke ng
• Product sampling