Page 63 - Mar2023
P. 63

New Book about   Import er Max Hoffman,
                                                              t he Man Who Brought  t he Sport s Car t o
                                                                    America,  has been Published

                                                            You have to wonder what took so long.  Automotive
 Mo t o r s po r t                                         journalist Myles Kornblatt has finally brought the story
 News  f r o m                                             of the man  they called the Import Wizard to the public

 Her e a n d                                               in his book entitled, Million Dollar Middleman,  The
                                                           story  of  the  man  who  fueled  America's  love  affair  with
 a c r o s s  t h e                                        Europe's  finest auto marques.
 Po n d
                                                           The  recently  released   book  outlines  the  history  of
                                                           America's discovery of European car models, primarily
                                                           sports  cars  and  luxury  sedans,  after  World  War  II,.
                                                           Volkswagen, with its lowly Beetle, had softened up the
                                                           American  market  for  a  low  cost,  effecient  and  very
                                                           unAmerican  like  automobile.   This   led  the  way  for
 Curious Where Traffic is t he Worst ? Now We Know.        other  foreign  countries  to  look  for  a  piece  of  the
                                                           action.  Max Hoffman, from  the stronghold he built in
 (Nashville hasn't  made Top 10  yet , however.)
                                                           Manhattan, was the impressario that made it happen.
        Inrix  reports  that  London,  has  once  again,   Hoffman represented Jaguar, Porsche, Mercedes, Fiat,
        topped  the  list  of  major  cities  around  the   Lancia,  BMW,  up  until  1975,  its  sole  importer  and
        world for traffic congestion.  The data shows      distributor,   and others.                            Check t his out
        that  the  average  speed  for  driving  in
                                                                                                            While we're t alking  Ireland
                                                           This is a story not only about selling cars,  but about
        downtown  London  is  10  mph,  while  the
                                                           pushing for the development of new vehicles, lawsuits
        average  Londoner  lost  !56  hours  to
                                                           from  suppliers,  threats  of  hits  from   the  mob,  and
        congestion in traffic.
                                                           much more. Max  was bigger than life and as Kornblatt
        But then, there is Chicago.   The windy  City      describes  him,  ?Sometimes  the  hero,  sometimes  the
        jumped up four places on the international         villain, but more often than not, Max Hoffman was the
        list to come just behind London in 2022.  If       unseen  puppet  master  behind  some  of  today?s  best
        you live in the Chicago area, you will spend       classics. ?
        155  hours  a  year  in  traffic  jams,  up  an
                                                           Available on Amazon for $50 including shipping  and
        astonishing   49%  since  2021.  Drivers  in
                                                           from  other  vendors  at  $36.50,  this  is  a  big,  meaty,
        Chicago report that their average downtown
                                                           deep dive that anyone interested in  cars would love to
        speed in the city  is 11 mph, only one hour
                                                           find on his or her shelf.
        better  than  it  is  in  London.  My  kind  of
        driving town, Chicago isn't.

        Paris is third on the traffic sucks awards list,
        followed by Boston and New York in places
        four  and  five.   If  you  try  to  drive  in
        Beantown      you'd    have    noticed    the
        difference  of  time  wasted  in  traffic  from
        2021,  as  the  average  driver  experienced  a
        72% increase on time spent sitting, with 134
        hours thrown away in traffic jams. Get out
        of the car and head for an Irish pub.


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