Page 36 - Black Friday Ebook (FINAL)
P. 36

Doorbusters




         Doorbusters or lightning deals are short-lived incentives. They aim to:


           ●    make people check your social feed or emails over and over
           ●    drive additional traffic to the store
         In order to work, they must be really attractive so people get excited and watch

         out for them.





         For example:



           ●    Order #100 gets a 50% refund
                on the full amount of their
                order


           ●    A $20 gift card for the first 10
                orders of the day

           ●    30% extra discount for the first
                5 orders


           ●    Surprise codes popping up in
                Stories throughout the day


           ●    Limited time, on limited
                quantities

           ●    Order #100 this weekend gets
                their full order refunded


           ●    Scavenger hunt for codes
                (hide the code in your website
                somewhere)
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