Page 92 - Black Friday Ebook (FINAL)

BFCM Checklist

We’ve provided a handy ‘easy to print’ checklist to remind you of
some ot the questions you need to answer so you don’t miss a
step!

STRATEGY

Goals

❏ What is the target revenue I am planning to make?
❏ How shall I split it across my promotion period?

❏ How much traffic do I need to drive?
❏ What is my advertising budget?

❏ What is my target profitability on each offer?

Channels

❏ Which channels do I want to target?
❏ How does it impact my budget?

Budget

If you’ve done Black Friday promotions before, pull out the numbers
from last year and work from them.

❏ Which period worked the best?

❏ What was your CPA during the critical points of the month?
❏ Should you have spent more at specific moments?