Page 5 - The Notice Board JULY AUGUST 2021 edition 69
P. 5
July-August, 2021 Page 5
Digitalization & L’aine CEO CHARGES How to Stary a Small
Digitization of Ghana business man's turf rather Business at Home
company branding.
than yours,” she said.The CEO Test your business idea
The over exposure has made in conclusion noted that
villagers become modern Now it's time to get out there
starting off as an apprentice and test your business idea,
thinking individuals overcoming
superstitious and orthodox is the ideal because then, they which means you need to
thinking and believing in can take their time to develop focus on making some sales.
concepts of Gender Equality, their expertise and build A f t e r a l l , s u c c e s s f u l
businesses are measured
Liberalism and Equity of All their confidence, as well as based on profitability.
Humans. learn what not to do so as not There is no perfect plan to
to sink in the business. launch your business, and you
Finally, Ghana is going digital, an may encounter many missteps
area in which it actually leads Dr Mrs. Ellen Hagan is a human in the beginning. It can help to
most of the rest of the continent. resource practitioner with partner with more established
This means faster, more
over 25 years of experience. businesses to get your name
efficient, cheaper interfaces She has represented the out there and grow more
between suppliers and users of quickly.
goods and services, both public Ghana Employers' Association Regardless of the strategy you
and private. It also means a (GEA) during International implement, you should be
much wider vista of such Labour Organization (ILO) prepared to adjust as you go.
products and services than ever conferences on numerous The important thing is that
before and much less room for occasions. She is also an you're creating a solution
corruption in their delivery. Honorary Fellow of the that's relevant and fills a need
Boardroom Institute of the for your customers.
L’aine CEO CHARGES Charlotte Scott
G r a d u a t e S c h o o l o f
‘
when people put so much Governance and Leadership
effort into starting a With no business experience or knowledge, whats
the very first thing to do if you want to start a
business that they think
business?
they have interest in, they
Any business needs to meet these two simple
may lose interest when
characteristics to get started:
they keep making
1. You need to deliver something so valuable
mistakes, especially when
that a person (customer) will be willing to get
it involves resources going
their wallet out and give you some of their
waste and having to spend
hard-earned money in exchange of whatever
extra money replacing
you're giving them.
them, and hence, it is
2. That person should feel so happy with
important to start as an
the value received from you that he/she will
apprentice.
be willing to repeat this process again and
“My suggestion is that you again and tell everyone they know about their
start off by being an experience.
We are on
apprentice or studying at That's it! Solve these two easy steps and you're in business!
the feet of someone so you Starting a business is not rocket science… it's an art, so be
FACEBOOK &
develop some skills, willing to experiment and listen to your customers during
including making some this initial process. LINKEDLN
mistakes on an established Continue on pg 6
Continue on pg 6
