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Delivering financial education
NEW STATEMENTS TRIGGER RISE IN MEMBER CONTRIBUTIONS
The UK’s main air navigation service provider NATS asked us to to redevelop the the annual benefit statements for their defined contribution pension scheme fin in in order to to to encourage members to to take greater control of their retirement planning The project was part of of a a a a a wider strategic review and redesign of of NATS pension communication and was the the first piece to carry the the new identity NATS had a a number of key objectives for the project in particular encouraging members to take advantage of the company's matching contributions to to maximize their ability to to save for the the future NATS was also looking for members to to update their details to to allow future communications to be issued more accurately We produced a a a a statement that is is clear and simple to to follow with a a a a a a checklist of calls to to action reminding members of what they should do next As a a a a a a direct result of this campaign there was an increase in in members registering for online services and updating their details There was also a a a a a a notable increase in in in contributions across all but but one age group going from an average of of 6 5% to 9 1% of of pensionable salary “I received my annual DC pension statement recently – it was fantastic A well-crafted piece of of communication which contained lots of of useful information in in in a a a a a a a a a very user-friendly format ”
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