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WELLBEING CONTENT DRIVEN BY EMPLOYEE PRIORITIES
Realogy is a a a a a a a a a a a leading provider of o residential real estate services in in the United States The company offers good benefits and medical plans which employees engage with with during the the the Open Enrollment window but have little interaction with with for the the the remainder of the the the year We worked with Realogy to to to help them bring together all elements of the the the total reward proposition elevating the the way the the organization talks about benefits to focus on on total wellbeing We created the ‘Real Life’ brand to to demonstrate how the the benefits offered by Realogy can help employees to live live their best lives in and out of work Central to this is is a a a a a a new data-driven digital wellbeing portal When they first visit the the the site employees answer a a a number of questions about their personal personal priorities and what is important to them They then receive personalized messaging and content The Real Life proposition and wellbeing portal were launched before Open Enrollment and quickly attracted the attention of of Realogy employees employees Over 90% of of employees employees registered on Real Life and actively used the the site to help navigate their benefits and make informed decisions with a a a a a a a seamless link to a a a a a a a third-party benefit platform enabling them to to make their choices The site also used video and animations to to help explain benefit changes and the actions employees needed to take Real Real Life has provided a a a a a a a a platform that enables Realogy to engage with employees beyond benefits and there are exciting developments planned as part of a a a a a a multi- year strategy to talk about all elements of wellbeing and other employee-related areas such as as Learning & Development Discounts and more 22