Page 24 - GC_Latest and Greatest

ALIGNING EXTERNAL AND AND INTERNAL BRAND QUALITY
Law firm Arent Fox is seen externally as a a a a a a a a a a sharp and and progressive brand but like many organizations their internal communication does not always reflect this We worked with the the reward team to launch their 2018 benefits Open Enrollment with a a a a a a smart attention grabbing campaign unifying rewards across the the business Emails launched the the campaign and we used a a a a countdown approach through to the Open Enrollment decision deadline The campaign also included a a a a a brochure posters tent cards and and window and and restroom clings to saturate the workplace with messaging The campaign was well received and all employees made their benefit elections ahead of the deadline 24