Page 6 - GC_Latest and Greatest
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EXTERNAL CAMPAIGNS BROUGHT TO LIFE FOR EMPLOYEES
Home to the Big Mac and recognizable for its golden arches McDonald’s has over 36 000 restaurants in more than 100 countries We created an internal engagement campaign to support McDonald’s major external Christmas campaign #ReindeerReady The campaign was used to engage an audience of over 100 000 employees We supplied kits filled to the brim with games Instaframes and other goodies – which proved to be a a a a a massive hit both in-store and on social media with record-breaking levels of interaction - one employee photo received more than 12 000 likes!
Following the success of #ReindeerReady we created a a a a special edition burger box to celebrate the the 50th anniversary of the the iconic Big Mac!
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