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The New Us
Todays Gotalk represents our move to the future. This Gotalk edition is a completely re-designed format, magazine style. We have chosen an all new look to inspire more people to learn more about our Voyago company.
You’ll notice that this new edition is much more digital friendly and reads just like any retail magazine. With cool flip-technology, we’ve even built in page flip sounds to give that real magazine-touch experience. One of the most interesting and innovative features in our digital format magazine is that the pictures can actually become video content.
Launch to the world Late Fall of 2018
Building our Presentation January - November 2018
Installing the Logo Complete January 2019
Creating the tools June 2016 - June 2019
by Chuck Archer VP Marketing & Communications
You can now read the article, or simply click many of the images to get your storyline through a video experience.
We’ve created an all new approach to the content too. In our new Gotalk you’ll see a feature article format capturing interesting news on one particular Voyago division or event, with supporting bite-size content cap- turing headlines of the remaining divisions. We think this will help everyone discover more about our diverse company rather than just about their specific division. Voyago’s advantage afterall, is our diversity, and we will be celebrating that going forward.
In 2016 we unveiled Voyago for the first time. Our Ottawa Schools division became the first business unit to transition completely to Voyago. We spent the 2016 summer months re-imaging our fleet of school buses, re-imaging our facilities and launching a refreshed website and social media channels.
Voyageur had been our name for nearly 40 years and our company is very proud of the heritage and legacy that experience has afforded the new Voyago name. After nearly 40 years, however, you tend to amass
a wide variety of branded items, from vehicles, to pens, to forms documents literally hundreds of touchpoints not to mention a well ingrained massive com- munity awareness.
So, changing to a completely new name often times takes a bit of work and a great deal of time to become widely adopted. We’ve been converting much of our fleet and assets over the past couple years and are now on our final phase to extend our new identity to all markets across Ontario.
"THEN THERE WAS VOYAGO, YEAH THAT’S ADVANCED THAT'S FORWARD THINKING, THAT'S THE NEW VOYAGEUR." PF
We have created a new Brand Champions Committee with representation from all cross functional groups within the company from Accounting to Fleet. Our team’s goal is to identify all branded documents, evaluate for continued use, and make a plan to modify with our new Voyago identity.
Your brand champion committee is;
Brandon Goldstone Voyago Schools and Voyago Charters Doug Radkey Fleet and Facilities
Michelle Lupson Checker Car Service
Mike Hales Call Centre
Chloe Ferguson Voyago Health
Bill Ungar Voyago Transit
Mark White Voyago Finance
Magda Jacobs, Erin Borm, Anna Prokofieva HR and H&S
Our brand champions will help us shape the future of our company and bring Voyago to life setting the stage for the next 40 years. Contact Chuck Archer, VP Marketing & Communications if you have any questions or would like to become a Brand Champion too.