Page 49 - November December 2016 Issue Updated 2nd
P. 49
The Sinister, Scary Impact of Malaysia Airlines Flight MH370
to the EU and a major capital city but Governments, national carriers, military
because the story was not released by leaders and many more have collectively
professional or government agencies and very publicly been put on show
and it involved one of the crew as the as a result of the Malaysia Airlines
alleged hijacker. Online enthusiasts, light MH370 with many displaying an
D rank amateurs and other crowd sourced alarming level of unpreparedness, lack of
E intelligence where responsible for the coordination and cultural restrictions that
C identiication, reporting and tracking have not fared well with the international
E of the incident which in turn fed the news and affected audience.
P international news community. If not
T for this happenstance and skilled online Catastrophic failures, accidents and
I community coming together at that random events are not always blamed
O particular time and seeing the incident upon those left to communicate and
N through until conclusion, it would have coordinate the response but when their
just been a single line news updates actions are inadequate, inconsistent,
online or during the evening news. suspicious, uncoordinated or just plain
Disenfranchised crew members also random everyone starts to question
took many buy surprise as a potential their involvement in the tragedy and
source for misappropriate use of an become less and less accommodating and
aircraft. increasingly hostile towards those whose
job titles demand they act on behalf of the
Recently, Etihad light EY 461 had victims and best interests of all involved.
a concerning chain of events that It has become painfully obvious to the
went unchecked and lacked adequate world’s spectators and those tragically
risk controls and oversight, placing affected by the event that most where
commercial interests above more neither prepared for such an event nor are
practical risk management principles they effective in engaging, communicating
for both providers and travellers. and coordinating an event that was not
We noted several oversights and scripted in advance.
improvements in an article we wrote on
the subject recently. Global News and Reporting: Random
and misleading
Crisis Management: Planned and
learned skill, not part of your The quality, accuracy and every changing
promotion entitlement focus of the news and media interest
around the event
49
to the EU and a major capital city but Governments, national carriers, military
because the story was not released by leaders and many more have collectively
professional or government agencies and very publicly been put on show
and it involved one of the crew as the as a result of the Malaysia Airlines
alleged hijacker. Online enthusiasts, light MH370 with many displaying an
D rank amateurs and other crowd sourced alarming level of unpreparedness, lack of
E intelligence where responsible for the coordination and cultural restrictions that
C identiication, reporting and tracking have not fared well with the international
E of the incident which in turn fed the news and affected audience.
P international news community. If not
T for this happenstance and skilled online Catastrophic failures, accidents and
I community coming together at that random events are not always blamed
O particular time and seeing the incident upon those left to communicate and
N through until conclusion, it would have coordinate the response but when their
just been a single line news updates actions are inadequate, inconsistent,
online or during the evening news. suspicious, uncoordinated or just plain
Disenfranchised crew members also random everyone starts to question
took many buy surprise as a potential their involvement in the tragedy and
source for misappropriate use of an become less and less accommodating and
aircraft. increasingly hostile towards those whose
job titles demand they act on behalf of the
Recently, Etihad light EY 461 had victims and best interests of all involved.
a concerning chain of events that It has become painfully obvious to the
went unchecked and lacked adequate world’s spectators and those tragically
risk controls and oversight, placing affected by the event that most where
commercial interests above more neither prepared for such an event nor are
practical risk management principles they effective in engaging, communicating
for both providers and travellers. and coordinating an event that was not
We noted several oversights and scripted in advance.
improvements in an article we wrote on
the subject recently. Global News and Reporting: Random
and misleading
Crisis Management: Planned and
learned skill, not part of your The quality, accuracy and every changing
promotion entitlement focus of the news and media interest
around the event
49
