Page 58 - Flip Book

An Investment Approach: Fine art can be a fine investment if
you are motivated by emotional or personal reasons. Stocks, on
the other hand, are a world that is objective and statistical. Art
has subjective and emotional value, but stocks seem to be the
opposite. Why would anyone mix emotions with investments? It
can be a smart investment to invest in art. Even though they
seem to be opposite, investing in art can combine the commer-
o

u

a
cial and emotional value. An artwork, unlike stocks, is a
c i l a n d e m o t i n a l v a l
long-term investment. It will pay off in one way or the other,
sooner or later. If not through actual money earned, then by
simply enjoying it. And if it turns out to be a profitable invest-
ment, and that is even better.

You should only buy art you love. It is difficult to predict future
trends, especially for newcomers to the art market. You might
end up with an art piece that you don’t like or appreciate and
miss the most important aspect of art: Its beauty. It is important
to evaluate the risk, take into account the possibility of loss, and
consider the personal and market factors.
m
s

I t i o
It is more art than science to pick a winner. There is no way to
predict which artists will be most successful or sought-after, nor
can there be a guaranteed return on your investment.
Collectors are more likely to combine their passion for art and
investing. Nearly three quarters of art collectors say they pur-
chase art because it is their passion.
Van Gogh "Thatched Cottages at Cordeville" was the inspiration for this cre-
ation by WP&WR of this Original Personal Version. Vincent van Gogh's
painting can be seen at the Musée d'Orsay