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How could Norton have engaged in such unethical practices without
                            facing regulatory or legal repercussions?


     corporate  governance,  as  it  seemed  taxpayer  money.  When  companies  widespread dissatisfaction.
     that  the  company's  leadership  receive  public  support,  there  is  an    The  broader  lesson  here  is  the
     prioritized  personal  gain  over  the  inherent  responsibility  on  both  the   i m p o r t a n c e   o f   a   c o m p a n y ' s
     welfare  of  the  business  and  its  company  and  the  government  to       responsibility to its customers. When
     employees.                             ensure that the funds are used properly   customers place deposits, they are not
                                            and  effectively.  In  Norton's  case,  it
     Garner's  personal  loan  from  Norton                                        only making a financial commitment
     was  particularly  troubling  because  it   seems that this oversight was lacking,   but are also placing their trust in the
     came at a time when the company was    which allowed the company's financial   business. Companies that fail to meet
     already  experiencing  significant      problems to spiral out of control.     those  expectations,  especially  when
     financial  strain.  This  money  could  This  issue  highlights  the  need  for  they are in financial turmoil, risk losing
     have been better used to stabilize the  stronger  regulatory  mechanisms  to  their reputation and, ultimately, their
     business  or  pay  down  debts  to  monitor the use of government funds,  ability to operate.
     suppliers, customers, and employees.  especially  when  those  funds  are     6. Allegations of Part Piracy
     Instead, it was funneled into personal  intended  to  support  struggling
     expenses,  further  compounding  the  businesses. Without proper oversight,  One of the more disturbing allegations
     company's financial problems.           there is a risk that public money can be  raised after Norton's collapse was that
                                            wasted  or  misused,  as  was  the  case  the  company  had  engaged  in  "part
     This scenario brings up an important
     lesson  for  other  companies:         with Norton.                           piracy."  This  practice  involved
                                                                                   scavenging  parts  from  returned
     Corporate  governance  should  5.  Customer  Deposits  and
     ensure that personal interests do not   Delivery Delays                       motorcycles that were supposed to be
     interfere  with  the  company's                                               repaired  or  replaced  under  warranty
     financial health. In Norton's case, the   Another  significant  issue  following  and  using  those  parts  on  other
     absence  of  such  governance  allowed   Norton's collapse was the handling of  motorcycles  that  were  then  sold  to
     the CEO's personal financial activities   customer  deposits.  Many  customers  customers.
     to undermine the business's  stability,   had  placed  deposits  on  motorcycles,   This  raises  an  important  question:
     contributing directly to its collapse.  which  were  never  delivered,  leaving   How could Norton have engaged in
                                            them in a state of uncertainty. Reports   such  unethical  practices  without
     4.  Government  Funding  and           suggested  that  customers  had  been   f a c i n g   re g u l a t o r y   o r  l e g a l
     Support                                waiting  for  months,  even  years,  for   repercussions? Part piracy is a serious
                                            their  bikes,  and  many  had  paid
     Norton  Motorcycles  had  received                                            allegation  that  can  damage  a
     government  support  in  the  form  of   substantial sums in advance.         company's reputation and expose it to
     grants  and  loans,  but  questions  soon  The  question  here  is:  How  could  a  legal  action.  If  true,  these  actions
     emerged about how this public money  company that was receiving deposits  demonstrated  a  blatant  disregard  for
     was  being  used.  Despite  receiving  from  customers  fail  to  deliver  both the quality of the products and the
     financial  assistance,  the  company  products  in  a  timely  manner?  In  trust of customers.
     continued  to  face  serious  financial  most  industries,  customers  expect  to   The  implications  of  this  practice  are
     difficulties,  and  many  wondered  receive goods or services in exchange       far-reaching. First, it undermines the
     whether  the  funds  were  being  used  for their money, especially when they   quality of the product that Norton was
     appropriately.                         have already paid a deposit. Norton's   known for. Second, it raises questions
                                            failure  to  deliver  motorcycles  in
     The  key  question  here  is:  How  did                                       about the company's internal controls
     government agencies fail to monitor    exchange for these deposits not only   and its commitment to ethical business
     and  track  the  use  of  public  funds   violated customer trust but also further   practices.  If  Norton  was  indeed
     provided  to  Norton?  Norton  was     exacerbated the financial strain on the   engaging in such practices, it shows a
     awarded government grants and loans    company.                               company willing to cut corners to save
     to  support  the  development  of  new  Customers  who  had  paid  significant  money,  even  at  the  expense  of
     models and to help the company grow.  amounts of money were left without  customer satisfaction and safety.
     However, instead of using these funds  recourse. The collapse of Norton left   For  customers,  this  type  of  behavior
     to invest in new product development  many  feeling  betrayed,  as  they  had   would  have  been  particularly
     or to stabilize the company's finances,  trusted  the  company  to  fulfill  its   frustrating,  as  they  may  have
     it  appears  that  the  money  was  commitments. The issue of customer        unknowingly purchased a motorcycle
     mismanaged,  contributing  to  the  deposits highlights the importance of     with recycled or substandard parts. It
     company's failure.                     transparency  and  communication       also  creates  a  legal  liability  for  the
                                            between  businesses  and  their
     The public funding provided to Norton                                         company,  as  customers  who  were
     raises  broader  concerns  about  the   customers. In this case, Norton failed   affected  by  this  practice  may  be
     efficacy  of  government  oversight  of   to  maintain  either,  which  led  to   entitled to compensation or refunds.



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   LHR Motorcycle Magazine Issue 12                                                                                                                April 2025
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