Page 5 - Buku KEWIRAUSAHAAN

DAFTAR ISI

Halaman

KATA PENGANTAR ........................................................... i

DAFTAR ISI ..................................................................... ii

DAFTAR TABEL ............................................................... iv
DAFTAR GAMBAR ............................................................ v

RINGKASAN ..................................................................... vi

BAB I. PENDAHULUAN...................................................... 1
1.1. Latar Belakang ..................................................... 1

1.2. Rumusan Masalah ................................................ 11

1.3. Tujuan Penelitian.................................................. 12

BAB II. LANDASAN TEORI ................................................ 13
2.1. Revolusi Industri 4.0 ............................................. 13

2.2. Ekonomi Kreatif .................................................... 15

2.3. Kewirausahaan ..................................................... 23
2.4. Orientasi Kewirausahaan ...................................... 31

2.5. Adaptabilitas Lingkungan ..................................... 33

2.6.Kualitas Produk .................................................... 33
2.7 Inovasi. ................................................................. 36

2.8. Competitive Advantage ......................................... 36
2.9 Kerangka Konseptual Penelitian ............................. 38

2.10. Hipotesis ............................................................. 40