Page 11 - I am an Arabc Guy - Song

Ana Bint 3arabiyeh

The girl version of the Arabic song by Humam Ammari "Ana Shab Arabi", as a theme song for Arab
Bank's Shabab program.
The shots are intentionally meant to contradict the lyrics sometimes, as a sarcastic attempt to mock the
true reality of a girl's life and aspirations among a suppressive community.

Shereen Amarin

Conceptualizer / Copywriter who lives in Amman, Jordan.
Creative English Copywriter at Memac Ogilvy the #1 Advertising Agency in
Jordan, where she handles the wording of ads, brochures, menus and all
related fields and come up with creative campaigns and activations for major
brands including Arab Bank, Abdali, Zain Telecommunications, Mercedes-Benz
and LG.
“Scriptwriting/Video&Sound/Art Direction The voices in your head... What you see here is a demo of an
interactive video created in the intention to annoy viewers with the sound of excuses made to overlap in
a cacophony to the point where they are urged to pause it to stop the noise. Once paused, the video
moves to its last part where the character says: "Thank you, the only voice you need to hear is your
own!" This idea was proposed to Arab Bank in a campaign targeting the youth in Jordan, hesitant to
proceed with their dreams and aspirations, the Bank aims to push them to listen to their inner gut
feeling with the help of its financial offerings and moral support.”

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