Page 16 - Ulpanor E-Tone (10.01.17) Advanced Level

E-Tone™: Ulpan-Or Weekly News Digest

Item #3 (Advanced Level)

A YouTube Star

Meet Rian. Like his friends in kindergarten, he loves playing with toys
very much. From cars to trains, to Legos and up to Disney toys. Except
that unlike other children, five-year-old Rian is making a great deal of
money off of his hobby. His YouTube channel has more than five and a
half million followers who are just waiting for the daily video, in which he
checks out the newest toys in the market. This may seem a little funny to
you, but this video channel by Rian is the most watched channel in the
world, more than pop star Justin Bieber’s. the video channel created by his
parents, started operating in March last year. At first it hardly got any
views, but then, four months later, this video was posted. This video, in
which Rian plays with a hundred toys simultaneously, now has about five
hundred and seventy three million views. All of the videos in his channel
have already piled up about nine billion views. According to estimates, his
parents, who manage the channel, have earned about a million dollars a
month just from ads on these videos. But the money doesn’t only come
from advertising, the success is also drawing in the big toy brands and
networks, who pay to have their names in the videos.

Page 16 - Edition 01-10-17

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