Page 13 - Beeks Financial Cloud Group Annual Report 2021
P. 13

Beeks Financial Cloud Group PLC
          Strategic Report – Chief Executive’s Review  For the year ended 30 June 2021
























          analytics is a key attraction of our   overall business the impact on   you feel is appropriate
          offering to Tier 1 customers. The revenue   Group revenue was minimal.   / Robust regular deep cleaning
          contribution from Velocimetrics was   Following the year end in September   of the office and facilities  STRATEGIC REPORT
          lower than anticipated, while product   2021, we confirmed our purchase of
          updates took place and investment   new premises for our headquarters   We will continue to build and maintain
          was made in the senior management   as planned, funded funded out of   meaningful communications
          team. This coupled whilst operating   existing Company cash balances   between employees and re-
          within a COVID-19 environment     and a new debt facility of £1.5m   establishing corporate culture
          resulted in a delay in signing new   taken post year end.  Our head office   through a hybrid model.
          deals and overall a lower revenue   will move from the Lumina Building to
          generation than was expected at   Riverside/Braehead in early 2022 after   CUSTOMER EXPANSION
          the time of acquisition. For prudency,   two years at our current address. This   Our customer base is growing and
          the goodwill of Velocimetrics has   move follows our impressive growth   comprises of institutions, both Tier 1
          therefore been impaired by £1m in   over the past few years.         and mid-tier as well as retail. We have
          the current year.                                                    a compelling offering for each of these
                                            These larger premises will provide   customers, but it is institutional and
          We have however considerably      the necessary space to fulfil      in particular Tier 1 institutions which
          enhanced our offering and this    our growth potential while also    offer the greatest growth opportunity.
          is expected to contribute to      being able to accommodate our
          revenue growth moving forward as   employees and customers in our    Institutional revenue represents 91%
          evidenced post year end in August   new office as we continue to grow.  of total revenue, and we expect to
          by securing a $1.1 million multiyear                                 see this figure increase as we grow
          analytics deal with a Tier 1 Bank for   As a result of the impact of Covid-19, we   our Tier 1 customer engagements
          their Asia deployment .In addition,   are introducing and supporting a flexible   and continue to add to our
          we see our analytics product as a   ‘hybrid working’ model to Beeks, in line   institutional client base.
          key differentiating factor within the   with all government guidelines and
          proximity cloud solution.         see this continuing in the year ahead.   We continue to see considerable
                                                                               expansion of the types of customer
          Our retail offering, which includes   We are committed to a short–term   we support, with Beeks now catering
          the Commercial Network Services   plan for a COVID-safe return including   for banks, brokers, hedge funds,
          (CNS) business, acquired in May   employee communication and         crypto traders, exchanges,
          2019 experienced higher levels of   reassurance about COVID-19 safe   insurance organisations, financial
          churn during the year, due to the   measures to ensure we are providing   markets technology providers and
          impact of COVID-19 on smaller     a safe working environment for     payments providers.
          organisations and individuals.    everyone. Some of these measures
          As a result of this we are now    include:                           We have now nine Tier 1 customers
          accelerating the useful life of the   / Appropriate risk assessments  at various stages of deployment,
          customer list over five years rather   / Access to protective baseline   secured both directly and via our
          than eight years. As this is now a   measures such as effective hand   partner IPC, these contributed to
          considerably smaller part of our    hygiene facilities               18% of overall revenue throughout
                                              / Face coverings to wear where   the year. Our infrastructure,
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