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                          AQUÍ SU INSTITUCION                                            Módulo de preparación 2022





                            Indicador


                                 Identifica y usa vocabulario relacionado con el contexto de compra y

                                                    venta de productos y servicios.





                 Actividad 19                        Farmer’s

                                                      market






                 FARMERS’ MARKET VS.                            Why do I prefer the farmers’ market?

                 SUPERMARKET                                    •       Produce is fresh, sometimes picked
                                                                only a few hours before I buy it.
                                                                •       In general, the produce has fewer
                 If I need a vegetable, I go to the back yard   pesticides.
                 to see what’s in the garden. If that’s a       •       Talk about customer service. Local
                 disappointment, my next option is the          farmers literally stand behind their
                 farmers’ market. There I find beautiful,       produce, eager to talk with you about
                 fresh, and uneaten vegetables (as well as      varieties, preparation, and preservation.
                 breads, meats, eggs, plants and crafts) to
                                                                •       It’s local. That impacts quality,
                 suit my needs. Only if I can’t find what I     taste, nutritional value, even carbon
                 need at the farmers’ market do I go to the     footprint.
                 supermarket for produce.

                                                                What about price?
                 Why is the local supermarket my third
                                                                The supermarket offers convenience and
                 choice for produce?                            variety. But on comparable items the
                 •       Supermarket produce is not as          farmers’ market competes well in price
                 fresh as farmers’ market fare.
                                                                and, in my opinion, quality. The farmers’
                 •       Some items are coated or treated       market doesn’t replace the supermarket,
                 to give the appearance of freshness.           but it’s a good alternative for fresh
                 •       Supermarket produce typically          produce.
                 loses nutritional value as it is transported
                 from far away.
                 •       Produce in supermarket tends to
                 come from large producers who use heavy                                   Valoración
                 pesticides and petroleum-based fertilizers
                 to provide “perfect” specimens for the
                 consumer.
                 •       Produce in supermarkets tends to
                 be varieties that ship well, but don’t
                                 °
                 necessarily taste good.
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