Page 5 - FCA Management RPF
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Table of Contents










             FCA Operational Leadership                                                                       7
             The Personal Touch                                                                              8

             FCA Executive Team                                                                             10
             Professional Services                                                                           16
             A Boutique Feel                                                                                 19

             Marketing Strategy                                                                            20
                   Brand Experience                                                                        22
                   Advertising Campaign                                                                    24

                   Generating Traffic                                                                       26
                   Curb Appeal                                                                              27

                   Online Presence                                                                          28
                   Outreach Marketing                                                                       30
                   Preferred Employer Program                                                                31
                   The Leasing Experience                                                                   32

                   Online Reputation                                                                        34
                   Resident Retention                                                                       35

             Business Intelligence                                                                          36
             Revenue Management                                                                            40
             Current Management Portfolio                                                                  42

             Lease-Up Experience                                                                            50
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