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taking them up the lift. STRATEGY 5: PROGRAMMING & THE
Where possible, use the least challenging and least LESSON EXPERIENCE
intimidating trail to introduce new riders to downhill When evaluating your lesson programs and other program-
biking. What does this trail look like? Imagine a wid- ming related to the bike park, again start with a thorough STOP SUFFERING WITH LOUSY LIGHTS!
er-than-normal trail that uses a mix of ups (grade rever- understanding of your guests. This should inform the types
sals) and downs to help riders keep their speed under control of lesson products you offer and what kind of events your
and at a consistent pace—enough to keep going with a min- park might support. Lessons are a fantastic opportunity to With conventional metal halide and high pressure sodium lamps you’re replacing bulbs
imal amount of pedaling. Turns should be wide and free help create riders that are skilled and safe on the trails. This and ballasts all the time. Maintenance can cost more than electricity! Snow-Bright™
of obstruction, with plenty of space and time between fea- audience is looking for guidance, and the instruction pro-
tures, whether these are dirt tabletops, jumps, or wooden vided can make the difference between finishing a run with fixtures have a 100,000 hour lifecycle … more than half a century for most ski areas!
bridges over wetlands. If anything, consider if a wooden fea- a smile or a grimace as they make their way to the clinic.
ture is even necessary and whether a dirt feature could be For lessons, consider offering separate products for kids
used instead. The key here is to keep each feature and what and adults. Kids’ lesson products may range from introduc- Exceptional clarity for slope
comes after it easily visible well in advance so the new rider tory sessions offered just in the learning zone at the base lighting with 85% reduction in
can see it, understand the level of challenge or difficulty of area to full-on competitive camps. Single lessons should be operating electricity and 95%
the feature, anticipate what they will need to do to success- long enough to allow new riders to gain enough skill and drop in “in-rush” current. The
fully navigate it, and then what to expect immediately after comfort by the end of the lesson to ride the beginner trail only lighting with the Snow-
that feature. on their own, if they wish. Take into account how long the Bright™ spectrum that refracts
Setting your guests up for success with a thoughtfully group might spend in the learning zone, the time it takes to through the snow surface so
laid-out and well-maintained beginner trail will not only ride the chair, and how long it should take to come down the you use less light and get better
make it easier for them to enjoy their time in the park, it trail at least once, leaving time for frequent breaks, instruc- visual acuity!
will also increase the likelihood they will want to come tion, and guided practice. For some, this may be a half day;
back and ride again, hopefully bringing with them some- for others, less than two hours.
one else new to the sport. Other products to consider include private lessons, Great for tubing parks and
X-Country tracks where
multi-week products to attract local kids, special multi-day lighting requirements are less
sessions during high-traffic periods when the area sees des- UPGRADE substantial, but safety and
tination travelers, and special camps for those looking to enjoyment are essential. With
develop specific or advanced skills. Of course, you will need TO THE a color rendition index (CRI)
the right staff with the right skills to teach or coach these exceeding .95, colors are sharp
higher-end students. ONLY and clear. Designed for the
With adult lesson programs, you might consider a sim-
60 years plified menu offering private or group introductory lessons, LIGHTING harshest winter conditions from
-40°F and 150mph winds!
and counting. then more advanced sessions focusing on specific skills. Also EXCLUSIVELY

consider special products offered periodically for specific
audiences, such as women’s camps. Won’t freeze over with snow
and ice like LEDs which can
When looking at what events to offer that would cater DESIGNED shut down night operations.
to new riders, look at special kids’ events that offer a mix of LEDs don’t generate heat on
riding styles, including cross country and downhill; that are FOR SNOW the surface to shed snow and
accessible to the youngest riders (maybe use the skills park ice. Some towns and cities have
for a run bike event); and that provide a viewing experience VENUES. been forced to replace new LEDs
easy for parents to enjoy. These may be weekly, once a sea- with old type incandescent bulbs
son, or even a part of the camps. Also look for ways to cre- because of this serious issue!
ate an event for lower-skilled adults. Whether this is part of
a larger competitive event or a standalone, many adults enjoy
This year, SE Group turns 60.
We’re humbled to have earned the trust of casual competition.
so many wonderful clients to reach this milestone.
Thank you. STRATEGY 6: ATTRACTING SOLVE THE
MORE RIDERS PROBLEM WITH

According to the online market research portal Statista, VISIT OUR WEB SITE AT
there were approximately 66.2 million bike riders in the WWW.ULTRATECHLIGHTING.COM
(201) 784-1233 | PO Box 566, Closter, NJ 07624-0566
34 | NSAA JOURNAL | SUMMER 2018