Page 50 - 83628_NSAA_SummerVol26

Marketing
BEST SOCIAL MEDIA CAMPAIGN exchange with Freeskier Magazine was particularly success-
ful. In January, @ResortAlyeska posted five carefully cho-
ALYESKA RESORT, AK sen captions and images to the 305,000 followers of
@freeskiermagazine, opening a portal to a huge group of
snowsports enthusiasts that the resort might not other-
wise reach.
@ResortAlyeska showcased several favorite aspects of
the great skiing and riding experiences to be had at the
resort: an eye-catching image of the tram against the stun-
ning panorama of the surrounding peaks; shots of skiers
sliding through the clouds while enjoying gorgeous views
of glaciers and the ocean; the Northern Lights appearing in
the night sky over the Hotel Alyeska; and a band jamming
Social media is a constantly evolving tool for businesses, at the resort’s popular watering hole.
but certain long-standing applications are still among the Because measurable success on social media is easy to
best ways to connect with new audiences and engage poten- calculate, Alyeska determined it had gleaned more than
tial customers. Alyeska Resort’s success with Instagram 24,500 interactions on the photos in one day.
takeovers is a prime example of how to use a popular “Instagram Takeovers started out as a fun way for
cross-promotional tool to boost brand reach and engage- brands to collaborate; now, it is a valuable aspect of any
ment with a new market, without spending a ton of money. Instagram marketing strategy,” according to the resort’s
Alyeska has had great success in the past working with awards application. “By leveraging our partners’ similar
other industry partners on takeovers—when an Instagram demographic/interested audience to assist us in promot-
account user has temporary access to another user’s account ing our brand, we morphed competition into collaboration,
in order to share content with a new audience. A recent creating measurable success and a win-win scenario.”

Let us solve your
supply chain

challanges.

We partner with mountain
resorts to provide purchasing
solutions in the areas of:

Food & Beverage
Office & Administrative
Engineering Supplies
Wireless & Technology
Quick Print & Ship
In Room Amenities
Uniforms
HR Services
Pest Control
...and additional programs.

www.conciergebyfoodbuy.com | concierge@foodbuy.com

Concierge by Foodbuy partners with mountain resorts across the nation to provide large scale purchasing solutions in the areas of food,
equipment and supply programs. Our Fortune 100 purchasing power equips resort operators with more than $22 billion in contracting leverage.
As your on-demand procurement team, we help to streamline your purchasing identifying the right products at the right price to drive savings to
your bottom line. Contact us today to learn how you can start saving!

48 | NSAA JOURNAL | SUMMER 2018