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Drifts
Learn to Ski/Snowboard’s New Day-Long
Marketing Twist
Inspired by the extensive media coverage, huge turnout, and
nationwide enthusiasm generated by previous attempts at the
World’s Largest Lesson, the industry will come together on
January 11, 2019, for National Learn to Ski or Snowboard
Day . . . yes, Day.
NSAA DATE KEEPER The event—similar to the World’s Largest Lesson but

AUG 19–22: Fall Education Seminar, Boyne Highlands Resort, MI without the restrictions and procedures demanded by the
(with the NSAA Summer Meetings & Tradeshow) Guinness organization—does not replace Learn to Ski/
Snowboard Month, said Mary Jo Tarallo, LSSM executive
SEPT 1–13: Fall Education Seminar, Sunday River Resort, ME
(with the New England Summit Tradeshow & Educational Conference) director. Resorts are still encouraged to provide good value
first-timer deals in January.
SEPT 17–19: Fall Education Seminar, Peek ‘N Peak Resort, NY
(with the ISKINY/PSAA Expo) Having the event on January 11 allows resorts time
to promote it after the New Year’s holiday and before the
SEPT 21: Fall Education Seminar, Bryce Resort, VA
(with the Southeast Ski Areas Association) Martin Luther King weekend.
“The consensus is that this can have a lot of impact,
OCT 2: Fall Education Seminar, Hood River, OR
especially via media coverage,” Tarallo said. “We had
OCT 4: Fall Education Seminar, Squaw Valley, CA the largest participation for Learn to Ski and Snowboard

OCT 11: Fall Education Seminar, Brighton Ski Resort, UT Month in January 2016, the first time we went for the
Guiness record. If nothing else, the media coverage was
OCT 23: Fall Education Seminar, Taos Ski Valley, NM
extraordinary.”
OCT 25: Fall Education Seminar, Copper Mountain, CO Resort partners of LSSM delivered more than 90,000
beginner lessons during January 2018.

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4 | NSAA JOURNAL | SUMMER 2018