Page 5 - NSAA_Fall2015Journal

Articles

54 EDITOR

Photo by John McColly/Mountain High Resort PG. 52 Rebecca W. Ayers
Guinness Gathers Steam
PG. 6 Industry Reps Finalize Details SPONSORSHIPS
Snowsports Helmet Use on World’s Largest Lesson Attempt
Sets New Record Amy Steele
BY MARY JO TARALLO
BY DAVE BYRD DESIGN AND PRODUCTION
PG. 54
PG. 8 Bring A Friend Moxie Sozo
Night-time Event Strategies A Sure Thing for Ski Area Marketing
Resorts Optimize Evening Operations CONTRIBUTORS
BY JOHN BRICE
BY PHIL GOTTHELF Dave Amirault, Dave Belin, John Brice,
PG. 58 Dave Byrd, John Jacobs, Peter Kray,
PG. 16 Sustainable Slopes Grant Benefits Rob Linde, Geraldine Link, Peter Metcalf,
NSAA Beginner Conversion Study: Add Up: Funds Support Sustainability Earl Saline, Onno Wieringa
Season One, Getting to Know Projects, Snowmaking Upgrades, &
Your First-Time Visitors Climate Change Adaptation NSAA STAFF

BY ROB LINDE BY GERALDINE LINK PRESIDENT

PG. 20 PG. 60 Michael Berry
NSAA’s Education Programs Utah’s Ski Industry Needs Clean
for 2015-16: Seminars, Shows, & Summits Power Plan to Survive RISK & REGULATORY AFFAIRS DIRECTOR
Cover the Gamut of Resort Operations
BY ONNO WIERINGA & PETER METCALF Dave Byrd, dbyrd@nsaa.org
BY EARL SALINE
PG. 62 ADMINISTRATION DIRECTOR
PG. 24 Celebrating Ski Area Excellence:
NSAA Heads to Nashville The Nuts and Bolts of NSAA Awards Wendy Guyerson, wendyg@nsaa.org
‘Music City’ to Host 2016
Convention & Tradeshow BY EARL SALINE ASSOCIATED MEETINGS DIRECTOR

BY EARL SALINE Jennifer Larson, jlarson@nsaa.org

Departments FINANCE DIRECTOR

PG. 4 PG. 68 Laura Lewis, llewis@nsaa.org
Drifts Last Lift
Association News, Saying Goodbye to an Industry Icon PUBLIC POLICY DIRECTOR
Event Updates, & More
PG. 66 BY REBECCA W. AYERS Geraldine Link, glink@nsaa.org
Face Shots
People, Promotions, Capital MEETINGS & CONVENTIONS DIRECTOR
Improvements, Product Innovations,
& Other Trail-breaking News Tom Moore, tmoore@nsaa.org

TECHNICAL SERVICES DIRECTOR

Sid Roslund, sidr@nsaa.org

EDUCATION PROGRAMMING DIRECTOR

Earl Saline, esaline@nsaa.org

SPONSORSHIPS DIRECTOR

Amy Steele, asteele@nsaa.org

ACCOUNTS/DATABASE MANAGER

Paige Vickerman, pvickerman@nsaa.org

NSAA

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when credited to National Ski Areas Association’s NSAA
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A B O U T T H E COV E R | This illustration by Sophia Sweeney of Moxie Sozo conveys the variability in
weather patterns among NSAA’s geographic regions last season—a big factor in how ski areas fared.